These Are The Hottest Asian Beauty Brands You Need To Know About

Style with substance.

Image: via @3ce_official on Instagram

The K-beauty trend has been gaining traction in the American market for a while now. First, we were introduced to the facial sheet mask, and then BB cream soared in popularity as a lighter alternative to foundation. Fashion editor Eva Chen expressed her love for Korean skincare products back in 2015, but many beauty influencers have been obsessing over them since long before that. Now, with giant retailers like Sephora and Target adding Korean and Japanese brands to their shelves, 2017 is looking to be the year that Eastern cosmetics and skincare really take off. 

While some products are completely new to the U.S., many of them have been bestsellers in Asia for years. So we've pooled our resources and drawn up a list of some of the leading labels out there. But you have to keep a close eye on the Asian and K-beauty markets as they are constantly being updated with innovative new recipes based on Eastern medicines and natural ingredients – but that's just one of the many unique aspects of the industry, the kawaii packaging will make you want to use it as often as possible in public, or display it proudly on your bathroom shelf (#shelfie anyone?). 

Check out our selection of the hottest Asian beauty brands you need to know about: