24 Hours In Paris: The 4th Arrondissement

Take an in-depth tour of one of the city's coolest quarters and win a trip to Paris.

If you visit Paris long enough to see diverse parts of the city that are not touristy, you’ll discover that each arrondissement (or neighborhood) has its own unique identity. While we all have a good mental image of what we think the Parisian girl looks like, her style can drastically change depending on what part of town she’s from, and where she likes to hang out. So, we came up with the idea of bringing you a travel guide to all of Paris’ 20 arrondissements – and what to do in each one if you only had 24 hours, plus what to wear to blend in like a local.

We're moving back to the heart of the city this week. The 4th arrondissement is one of the most-visited neighborhoods, by both locals and tourists. With all the things you can do – from visiting iconic, historical sites to the one of the most fabulous shopping spots in Paris, not to mention the nightlife in the Marais – 24 hours will hardly suffice for your visit. Here, you will also rub shoulders with the Marais Girls who embody the French joie de vivre with their eclectic and oh-so-trendy style – just in time for the launch of our exciting Pinterest competition in collaboration with BHV. The winner will receive a trip to Paris, including a night in a hip hotel, plus an exclusive personal shopping experience, €200 gift voucher and a guest pass to attend an exclusive fashion event to meet some of the coolest bloggers and influencers in the city. Check out our guide to Paris' Marais district and scroll to the bottom to find out how to enter the competition for a chance to win the trip of a lifetime. 

Morning


Image: Lifefoodandtravel.com

Start your day at the iconic Notre Dame de Paris cathedral: this bustling historical monument dates back to the 12th Century and was immortalized in literature by Victor Hugo's novel, The Hunchback of Notre-Dame (and subsequent Disney movie of the same name). Get there early to avoid the queue and wander around inside to marvel at the beautiful architecture drenched with the colorful light that floods in from the stained glass windows. Head back out onto the Île Saint-Louis and turn right towards Au Vieux Paris d'Arcole to get a coffee and a croissant against a backdrop of beautiful wisteria, worthy of an Instagram post. The island, while not the most exciting part of the 4th arrondissement, is an authentic 17th-Century neighborhood, with all of its original buildings and narrow streets intact. Cross the river Seine via the Pont Marie bridge and head north to the bustling Lower Marais area, where all the fun happens. So many trendy, new business have branched out to other parts of the city, however, the Marais remains the OG cool-kid hangout. From small, designer and independent boutiques to popular brunch spots, you've got it all here. 

Afternoon


Image: Leperchoir.tv

The Rue des Roisers and the surrounding area it is well-known for being best place to get falafel in Paris. While the most famous purveyor of chickpea-based goods on the street is L'As du Fallafel, skip the line by heading to any other establishment in the area – they're just as good. Keep walking west to have a look around Fleux', a concept store that is always packed because nobody can resist their stylish selections of homeware and furniture. Spend an artsy afternoon at the world famous Centre Georges Pompidou. Opened in 1977, this high-tech, multidisciplinary exhibition space is one of the most iconic and uniquely designed museums in the world. Housed inside is the Musée National d'Art Moderne – Europe's largest museum for modern art – and a Public Information Library with free access and a research center for music as well as creative space. Once your artistic appetite is satisfied, it's time for a serious shopping spree at the locals' favorite mall for all their trendy, fashion-forward fixes: BHV. Here, you'll find everything you could possibly need or want for yourself, your home, your male friends and your furry BFF with its eight-storey complex and separate menswear and pets stores right across the street. The impressive selection of fashion and beauty brands, including Urban Outfitters, Anthropologie, Shiseido and Guerlain, will definitely give you plenty of reason to shop 'til you drop. Take a brake at Marlette on the third floor for freshly brewed coffee and organic snacks. You can also head up to Le Perchoir bar on the rooftop. With its location in the heart of the city, it's one of the best places to take in panoramic views – in a chic, bohemian setting, no less. 

Night


Image: Restaurantfood.fr

After dark, the Lower Marais is even more lively than ever, with people from all over the city coming here for a fun night out. Since the '80s, the neighborhood has been the center of Paris' LGBTQ+ scene, hence the number of diverse gay bars and clubs you'll find here. Start the night by sharing a bite with friends over a tapas-style meal at Food, which has a cozy atmosphere and reasonably priced menu. The grilled eggplant and smoked burrata are a must. But if you were hoping for a romantic dinner, Grand Cœur is the place to enjoy modern French neo-bistro food made from the heart, just like its name suggests. Finish the night off with South American flare at Maria Loca, a cocktail bar that has a touch of sophistication with mature yet warm decor and a creative cocktail menu including drinks with a traditional, Brazilian cachaça base. 

how to enter Wheretoget x bhv Marais girl competition


To enter the Wheretoget x BHV Marais Girl competition for a chance to win a once-in-a-lifetime trip to Paris, the rules are simple: 
  1. 1. Follow both Wheretoget and Le BHV Marais accounts on Pinterest. 
  2. 2. Create a board with 5-10 pins that you think best represent “Marais Girl Street Style."
  3. 3.  Reply to the original pin with a URL link to your board, making sure that it is public and features the hashtags #WHERETOGETxBHV and #MyStreetStyle.
  4. 4. Tag a friend on the same, original pin to take part to double your chances of winning.

The competition will go live on August 28th and close on September 11th. See you in Paris!


Looking for the Marais Girl style inspiration? Check out our selection of pieces inspired by the 3rd arrondissement's cool, arty attitude to add a local look to your closet:
1/14
Topshop Star Studed Leather Mini Skirt - $190
Shop
2/14
UO Eloise Sheer Lace Top - $69
Shop
3/14
Forever 21 Plus Size Tearway Pants - $35
Shop
4/14
Gucci GG Marmont matelassé leather belt bag - $1,050
Shop
5/14
Jade Combo Star Eyes Jumpsuit - $148
Shop
6/14
Violeta by Mango Striped Cotton Shirt - $80
Shop
7/14
Pixie Market Sam Mustard Paperbag Waist Short - $112
Shop
8/14
Front Row Shop Printed Vest - $33
Shop
9/14
Elvi Star Print Mesh Skirt - $53
Shop
10/14
Charlotte Stone Bettina Strappy Heel - $275
Shop
11/14
Eloquii Ruffle Sleeve Zip Up Bomber - $110
Shop
12/14
Acne Studios Doree Long striped satin maxi dress - $800
Shop
13/14
Nice Martin Jimi Ruffle-Sleeve Top - $120
Shop
14/14
Elvi Ribbeb Velvet Dress - $70
Shop